By The Synkron team

Roots & Hybrid

Process:

Roots & Hybrid Festival is a yearly event curated by the foundation and crew of Turkis Aarhus. Many things can be said about Turkis and their numerous initiatives, but for us it's definitely their dedication to keeping an open mind, to staying curious and to welcome eclectic crossovers between genres, art and music - this all resonates so well with us.

We were hired by Turkis to do graphic design, live visuals and aftermovie for the Roots & Hybrid Festival 2022, but in the end it became so much more. By tying the different mediums together we managed to create a visual tone of the festival which carried through on digital platforms, to the physical urban environment of the city, to the venue of the festival and after.

Credit: Photography by Patryk Kuziemski

Products:

Throughout the collab we had several meetings with the organizers in order to set the visual tone of the festival. We researched their identity, and the visual designs of past events before creating a series of posters to choose from. Upon delivery we created a package of graphical assets to promote the festival on all relevant platforms.

Beside graphic and digital design for the festival, we set up a visual installation on stage and performed a series of live visuals in tune and tempo to a selection of the artists.

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